The tire industry is one of the traditional industries in Shandong Province in the domestic and international occupy an important position, but many shortcomings still restricting the healthy and rapid development of the industry. To do this we must recognize the situation, accelerate the pace of creating redeployment to the world advanced level forward, for the revitalization of China's tire industry to provide a guarantee. July 11, 2014, President Zhang Hongmin Shandong Rubber Industry Association, told reporters.


Small-scale production is weak to withstand market risks
It is understood, Shandong tire industry started in the 1990s, after 20 years of development, the backbone of enterprise single plant scale the world's largest tire company with a single plant of similar size, but the largest output in Shandong Province exquisite tire company's overall production capacity only 20% of Goodyear.


By the end of 2013, Shandong Province, a total of 287 tire manufacturers. Among them, 59 radial tire companies, only 28 of all-steel radial tire annual production capacity of more than 1.2 million enterprises, semi-steel radial tire annual production capacity of more than 6 million business only in 19. Small enterprises, small-scale, low profitability and weak to withstand market risks.


2012, 6 strong front tire company in Shandong Province the sum of $ 9.375 billion in sales, only Bridgestone, Michelin and other companies' respective sales of 1/3 Bridgestone, Michelin, Goodyear and other large tire company in the world annual production capacity has reached more than 200 million were. Shandong Province tire business with the world's advanced level is still a big gap. Zhang Hongmin said.


To this end, Shandong Province, guided Triangle, Linglong, binary, tournament round Group (Kim), Xingyuan, Shing, Prudential, Genpo Rubber Technology and other key enterprises to Bridgestone, Michelin as the benchmark study, through technological upgrading, integration of resources, strengthening its support cooperation, merger, consolidation, etc. to expand. It is understood that the forthcoming "Shandong tire industry transformation and upgrading plan" requirements, 2017 seven companies will initially formed the backbone of R & D Center Headquarters + + development model layout of the production area, production accounts for the province's share of production increased to 60% so, the proportion of green tire products reached more than 50 percent; in 2020, accounted for the province's share of production reached more than 65%, the proportion of green tire products reached more than 60%.


Currently, the province on the basis of "Guiding Opinions on Accelerating China's industrial enterprises brand building", is stepping up development "Shandong tire industry brand development plan" will to improve Shandong brand awareness and reputation, enhance the brand value of Shandong tires will play a catalytic role .